When you put information on each page of your company website – and there’s a little blank space that says Keywords or Meta Tags… don’t leave them EMPTY! Not only could EMPTY keywords hurt, be THOUGHTFUL about which words prospects are most likely to “Google” to find you.
You want to use the same “search terms” over and over. So for instance, my husband and I are mortgage loan officers. I want someone who is searching for USDA Home Loans NC to find me… it needs to be used exactly like that, not with commas:
usda, home, loans, nc
Your term might be Foreclosed Homes in Raleigh which gets 12,100 hits a month… as opposed to Foreclosed Homes Raleigh which only gets 580 hits. (you can check use Google Adword Keyword Checker to figure out which ones you want to use)
Are you getting the picture? You really need a LIST with your keywords, and you need to use them over, and over (especially as you are creating your profiles!).
We live in an area which is “locally” referred to as the Triangle. People in California do not know to search for Homes in the Triangle… and many people LOCALLY do not search for Triangle Homes (seriously – less than 280 people a month) – but if I look at the Page Source for most Real Estate Agent sites, I’m going to find Triangle Homes or Homes for Sale in the Triangle as some of the ONLY keywords in their site! Do you want to show up for 280 people… or 12,100?? (the answer is probably BOTH - right?)
DITTO – “Tools for Sellers”… as you can see below, NO ONE searches that term. Sell My Home gets 74,000 hits a month. You need to use keywords that PEOPLE would actually use. Only 58 people searched Relocate to Raleigh, 2400 people searched Moving to Raleigh… So be thoughtful about what keywords you are using!
We see many sites that when we look at the "Page Source" the agents uses the SAME keywords on each page. While I'm suggesting that you use the same words over and over... you would WANT to use the terms relevant to that page. Watch this to see if I'm making more sense.
We have a "Fan Page" where we are posting tons of information like this for Real Estate Agents we work with. If you'd be our "Fan..." We would appreciate it! Also! If you have questions, leave us a note, and we will try to answer it with a Video Post! Eleanor Thorne @isellmoney - 919-649-5057 with "techie questions" or call Steve Thorne with any clietns we can help you with in NC! 919-649-5058