SESocialMedia

GEO Tagging, FourSquare - I Get It Now!

FourSquare Local Expert

In June of 2010 I wrote that I wasn't sure I really "GOT" the hole "Checking In" thing - and I wasn't sure I really WANTED people to know where I was all of the time! I had friends, though, who SWORE there was a way to make this work to my advantage... and so reluctantly, and not with a ton of enthusiasm, I checked in - occassionally.

18 months later, I'm ready to say:

I get it!

Social Media is a Conversation - those of us who are doing it, and doing it repetitively, uniquely, AS a Conversation - get that. You can create real relationships with people you never meet in real life... and you will find that as you actually treat each different "channel" as a means of creating a conversation, and you "LISTEN..." you will find people that want to interact with you too!

Here's what I've learned about the "Conversation" MY Friends are having on FourSquare vs just "Checking In":

  • MY friends that check-in on Foursquare, love to Check In From Unique Spots. (yours might be different) I have a friend that has 8 spots in his office, including the Water Cooler that he checks in at. So I changed my OFFICE check-in to be "Mortgage World Headquarters." When you check in THERE, and add something about "Mortgage News" - it gets re-tweeted, or commented on.
  • MY friends that check-in on Foursquare, never just "Check In." They almost always leave a tip, or a comment about service, or mention something on sale. They are not just "clicking" Check In Here when they are at the Bank... they'll check in, and say "Not here for a robbery!" or something they think is clever.
  • MY friends watch their "FourSquare" Stream, and Comment on that platform - for some of my friends, that's the ONLY place they comment. So if you are checking in from your phone - it better be set up so you don't miss messages, questions and comments from friends.
  • MY most active FourSquare Friends, for the most part, are not using Facebook very much. It could be a phenomenon, could be my age (or theirs) but they are just posting check-ins routinely on Facebook, and not really interacting there. They are interacting on FourSquare.

I'm not finding as consistent a pattern with "Check Ins" from Google Places or Facebook or Yelp - although, I know that as I checkin with one of those, I'm automatically looking to see who is already there. So especially when I go to a Sporting Event (Go Wolfpack!) , I'm looking to see who is there in case a) I see them and b) I want to connect with them (usually on Twitter or Facebook). Ditto when we go out to eat. (If you are finding something different, I'd love to know about it!)

Am I checking in everyday, and everywhere I go?!? No. I don't do ANYTHING everyday! I'd A.D.D... ! But I can tell you that I'm more tuned in to this particular type of conversation, and I find it interesting, and fun! As a side note - I chose to connect my FourSquare checkins to Twitter, and my friends on FourSquare. I RARELY share info from FourSquare on Facebook - those are different friends, that I am trying to have a different conversation with.

If you have questions for us over at Mortgage World Headquarters, let us know! :-) 919-649-5058

Comment balloon 7 commentsEleanor Thorne • December 19 2011 11:34AM

Comments

The SEO is amazing, exciting and anything but boring. If it bores you, find ways to wind yourself up about SEO for survival in the real estate dog and pony. To shine brighter on a front page search engine index query.

Posted by Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 5 years ago

I didn't really realize that people actually follow and comment on streams like Foursquare or Yelp.  I guess that's my fact for the day!  Thanks!

Posted by Jeanne & Ralph Janisch ABR CRS Brokers, Selling Durango CO homes to good people like you! (The Durango Home Team ) over 5 years ago

Interesting Eleanor...i just don't like the whole tracking thing...i wouldn't mind checking in after i left a place but not while i'm there.thanks for your insight.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate) over 5 years ago

Hi Eleanor - Just wanted to take a moment to wish you Happy New Year!

Posted by Carla Freund, Raleigh - Cary Triangle Real Estate 919-578-3111 (Keller Williams Preferred Realty) over 5 years ago

Eleanor, once again you have share information that I didn't know.  I will definitely look into this too.  Thanks for the tips!

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) over 5 years ago

Hi Eleanor,

Thanks for the insight.  I was doing 4-square for a while but was worried that someone could be watching who is not home because they're......wherever.  Glad to hear you like it!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) over 5 years ago
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Posted by Paul Gapski, 619-504-8999,#1 Resource SD Relo (Berkshire Hathaway / Prudential Ca Realty) about 5 years ago

Participate