Social Media Is A Cocktain Party, Bookworm MeMe

I've done several MeMe's - but the one Linda asked me to do is the EASIEST (and the best since I told Jim Tobin I loved the book and wanted to share info about it!)!!

Okay - so the rules of the MeMe are to grab the CLOSEST book to you, turn to page 56 and write what's on the 5th line.  You are not suppose to pull out your favorite book, or the newest, or whatever (and not the Bible 8o)) but I've been carrying this book around with me for a WEEK!  It's awesome - so here goes:

"This is brand building 2.0.

The Momentum Effect

There's a tremendous benefit to the help received from your brand evangelists.  As it has always been, there is Social Media is a Cocktail Partynothing more powerful than a referral from a friend or colleague, so the same message sent from you as a marketer will be less impactful than a message from a friend.

While this may be obvious, what has only more recently been appreciated is the reason why people forward these things.  The so-called "Momentum Effect" describes not only the impact on the receiver, but the impact on the sender that accrues from the act of sending.

The sender of a particularly funny video, shocking news item or disturbing gossip also gets a positive feeling of being in-the-know and of being the person who "discovered" that item, at least relative to their recipients.  This is one of the reasons your inbox is cluttered with old jokes.

So both the recipient and the sender of your messages are psychologically geared up to participate.  You just have to help them."

Can You see why I LOVE this book!?!  I HIGHLY recommend it for weekend reading - I think it will really help you with your business plan next year!

So I'm now privileged to tag:  Brian Wray, Pamela St. Peter, Lisa Begany, Chris BrownKaren Cooper



Comment balloon 11 commentsEleanor Thorne • November 25 2008 08:30AM


Sounds like a good read!  Interesting theory, power from emails!  Wow!  Have a nice Thanksgiving!

Posted by Frances C. Rokicki, Broker-Mentor,CRS (Fran Rokicki Realty, LLC) over 10 years ago

Thanks for the tag...I think:).   I'm not sure what it means or what I'm suppose to do.  I guess I'll get the book.



Posted by Lisa Begeny, CDPE, ABR (RE/MAX Associates Realty) over 10 years ago

Sounds like an interesting book. I will have to check it out. Thanks Eleanor.

Posted by Fred Chamberlin, Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant (Guild Mortgage Co - Oak Harbor WA) over 10 years ago

I need to read more about social media maybe someday I will catch up with the restof the people on Active Rain

Posted by Terry & Bonnie Westbrook, Westbrook Realty - Grand Rapids Forest Hills MI Re (Westbrook Realty Broker-Owner) over 10 years ago
Guysi I love the ideas in this book... especially the idea of BADGES folks can put on their sites / pages!
Posted by Eleanor Thorne, Equity Resources 919-649-5058 (Equity Resources) over 10 years ago

Thanks for the post. The book sounds interesting. I will check it out.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 10 years ago

Eleanor~ I really love the title of the book.  I'll have to add this to my Christmas list.  Enjoy yout NJ Thanksgiving!

Posted by Lisa Ryan, Selling Princeton,West Windsor and Montgomery Town (Callaway Henderson Sotheby's International Realty) over 10 years ago

Just a quick note to wish you and yours a very happy Thanksgiving!

May the kick off of the holiday season bring you nothing short of happiness, health and joy.

All the best,


Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) over 10 years ago

Wow, Eleanor - I've never been MeMe'd - maybe because I didn't join that group ;-> Thanks for the Bookworm MEME I'll see what I can do to do your choice justice. Hope you had a Happy Thanksgiving.

Posted by Karen Cooper, Helping Homeowners w/Home Loans in 27 US States (Karen Cooper | Sr Retail Loan Originator ! NMLS # 223305 | 360 Mortgage Group LLC Austin Texas) over 10 years ago

Hey guys!  Thanks for stopping by!  This really is a great book - I've read it like 3 times already!

Posted by Eleanor Thorne, Equity Resources 919-649-5058 (Equity Resources) over 10 years ago

I will check it out.  Thanks for Sharing!!

Posted by Brian Wray (Wray Realty) over 10 years ago